Artechulate’s Out For Summer

Posted in: Latest News- Dec 14, 2012 Comments Off

Artechulate is taking some leave during the summer break.  Taking advantage of the slow time in Australia through December and January, we’ve packed our bags and headed off to India for some much needed R&R, sub-continental cultural stimulation and horizon broadening.  While there will be access to the internet, it will be intermittent and therefore […]

#Funnel12: Fighting the Social Media Fight

Posted in: Opinion- Nov 23, 2012 2 Comments

I found time to get along to the Funnel12 this week – a b2b Marketeers conference at the Australian Technology Park (run by National Media and eConsultancy - and sponsored by Silverpop).  I was mainly interesting in hearing my Brand Engagement mentor Nathan Freitas (@natespeak) who had flown in from San Francisco specially  to share his […]

PRESS: Should you let your staff Tweet?

Posted in: Latest News, Opinion- Nov 16, 2012 2 Comments

In a repeat of my interview with @trevclarke last month, Artechulate has been quoted in the Sydney Morning Herald again – this time on the topic of how companies and organisations should manage their staff’s use of Twitter.  Just as before, only a few comments were taken from a much longer email interview – and […]

Introducing: “The Experience Architect”

Posted in: Uncategorized- Nov 11, 2012 Comments Off

Someone who has regularly informed my learnings about Social Media since I first began to study it in 2008 is @BrianSolis.  I’ve writen about his expertise here before.  His books – The End of Business as Usual, Engage! and Putting the Public back into Public Relations – have done a lot to guide people’s navigation […]

Six Ways Brands Can Build Trust Using Social Media

Posted in: Opinion- Nov 02, 2012 Comments Off

[Originally posted on the Salesforce.com Down Under Blog.] Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships. Stephen R. Covey The construction of a brand is to construct an idea that customers can trust.  How do you do that?  Well its worth reading […]

PRESS: For whom does the bell toll? It tolls for thee Email…

Posted in: Latest News- Oct 29, 2012 Comments Off

Last week Artechulate got its second run in the media.  The first was this launch interview with Andrew McMurty at Media Connect Blog Influencing – Llewellyn Artechulates a new social direction - which broadly spelt out the premise that inspired Artechulate in the first place. But altogether more exciting is the first mainstream press mention in the Sydney Morning Herald […]

CEOs should Tweet from the Top…

Posted in: Advice and ideas, Opinion- Oct 27, 2012 Comments Off

[Originally posted at the Salesforce Down Under Blog] “Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.” These aren’t the words of someone with a vested interest in Social Media.  These are the words of someone who knows: […]

Five key lessons for engaging customers on Twitter

Posted in: Advice and ideas, Opinion- Oct 22, 2012 Comments Off

My website has been something of a train wreck for the last month, beginning with its hacking by what appear to be religiously inspired hackers keen to make a point around the #muslimrage topic.  Many said that running your own business was a challenge, but this certainly wasn’t something I was prepared for! However, it […]

Social SEO Killed The Internet Marketing Star

Posted in: Advice and ideas, Opinion- Oct 19, 2012 Comments Off

[Originally posted on the Salesforce Down Under Blog] Who’d be a Marketeer these days?  No sooner do you develop new skills that a medium dies and you’ve got to shift your skill set again!  First Newspapers, then TV, now Email.  Customers are forever changing the way they like to consume information from brands and it […]

Social: 4 Simple Tips for Facebook Brand Page Success

Posted in: Uncategorized- Oct 06, 2012 Comments Off

[Posted originally on the Salesforce.com Down Under Blog] It doesn’t cost anything to set up a Facebook page for your business, but what then?  Quite often the task of running a brand page on Facebook is a trial and error process – trying out different types of content to see what works.  Often it can […]