What to do when Social goes wrong?

Posted in: Advice and ideas- Jul 31, 2012 Comments Off

[First posted on the Social Enterprise (Down Under) Blog.] Everyone can think of an example where a company or organisation has been “flamed” on Facebook or Twitter – and recently in Australia there seems to have been a spate of them.  So we thought it might be helpful to provide some advice and tips on […]

Social – the penny is dropping…

Posted in: Opinion- Jul 22, 2012 Comments Off

[Re-posted from The Social Enterprise (Down Under) Blog] Interesting new research from Optus confirms that for those still wondering whether social might be important or not – the verdict is in: it already is! As blogger, journalist and broadcaster @Stilgherrian puts it in today’s Technology Spectator:“Australian businesses have passed the tipping point. Using social media [is]…no longer ‘will-we won’t-we’ discussion. The […]

Social: instant global distribution network – just add Twitter

Posted in: Opinion- Jul 05, 2012 Comments Off

Almost every week now, there’s a new benchmark set in the innovative use of Social Media which keeps stretching your horizon of where the limits of this new technology are. Another one took place this week. If you’re not a Blur fan you would have missed this but it’s a powerful example of the way […]