Five steps to cultivating your ‘Amplification Cohort’

Posted in: Uncategorized- Sep 17, 2012 Comments Off

I talk to clients about a blog post “boiling up” and I had an instant boil-up when I saw this chart on @AdamVincenzeni’s blog the other day.  It’s a great chart that illustrates a number of key dynamics about social content sharing very well.  It represents well that cycle where a piece of content is […]

Why I quit traditional PR

Posted in: Opinion- Sep 10, 2012 2 Comments

Late last year I was asked to give a lecture to a UTS (University of Technology, Sydney) Communications class about social media.  Thinking of these students embarking on their PR careers, I took pause to reflect on my near-two decades PR career so far.  It was a very interesting, albeit humbling, process.  (See the slides […]