#Funnel12: Fighting the Social Media Fight

Posted in: Opinion- Nov 23, 2012 2 Comments

I found time to get along to the Funnel12 this week – a b2b Marketeers conference at the Australian Technology Park (run by National Media and eConsultancy - and sponsored by Silverpop).  I was mainly interesting in hearing my Brand Engagement mentor Nathan Freitas (@natespeak) who had flown in from San Francisco specially  to share his […]

PRESS: Should you let your staff Tweet?

Posted in: Latest News, Opinion- Nov 16, 2012 2 Comments

In a repeat of my interview with @trevclarke last month, Artechulate has been quoted in the Sydney Morning Herald again – this time on the topic of how companies and organisations should manage their staff’s use of Twitter.  Just as before, only a few comments were taken from a much longer email interview – and […]

Introducing: “The Experience Architect”

Posted in: Uncategorized- Nov 11, 2012 Comments Off

Someone who has regularly informed my learnings about Social Media since I first began to study it in 2008 is @BrianSolis.  I’ve writen about his expertise here before.  His books – The End of Business as Usual, Engage! and Putting the Public back into Public Relations – have done a lot to guide people’s navigation […]

Six Ways Brands Can Build Trust Using Social Media

Posted in: Opinion- Nov 02, 2012 Comments Off

[Originally posted on the Salesforce.com Down Under Blog.] Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships. Stephen R. Covey The construction of a brand is to construct an idea that customers can trust.  How do you do that?  Well its worth reading […]