Blog Posts: The Long and The Short of It

Posted in: Advice and ideas- Apr 29, 2013 Comments Off

In business you must always be careful to guard against “Sacred Cows“.  I was reminded of this again quite recently in a lively discussion with a client.  I have a couple of Sacred Cows I try to avoid being enslaved by.  One is: “Facebook is not for B-to-B”.  Another is: “Brands should not outsource Social Engagement”. […]

The Difference Between Content Marketing and Marketing Content

Posted in: Advice and ideas- Apr 02, 2013 Comments Off

Did you know that 57 per cent of the buying process is now complete before the buyer engages the vendor in the process.  That’s almost two thirds over. That rather arresting statistic is from an important study commissioned by Google and conducted and written up by CEB – a “Member-based Advisory Service” – entitled the “The […]