Social: The Plan and the Review…not just the Do

Posted in: Advice and ideas- Jul 24, 2013 Comments Off

Five very useful resources around Social media strategy and measurement have come across my desk this last week that I thought they were worth collecting.  But perhaps at the pointiest end was the comment in an article by Brian (@brianSolis) Solis: “Social media has a problem and it needs to be addressed now.”  I found […]

How Marketing is wasting the Social Opportunity

Posted in: Advice and ideas, Opinion- Jul 09, 2013 Comments Off

There is something very wrong with the way the Corporate sector has sought to grasp the opportunity of Social Media.  This week I’ve seen a lot of evidence that a significant shift needs to be made towards managing Social Media’s potential much better.  Controversially, central to that might be wresting some control of it away […]

Social Marketing: Making it Count

Posted in: Advice and ideas- Jul 04, 2013 Comments Off

I was asked to write a guest post submission for the @BadRhinoInc Blog.  Bad Rhino is a A community of Social media professionals and enthusiasts sharing ideas about all things Social.  I chose an important topic to cover.  Important because – as I start the post – the most common question today about Social is about how to […]