A Simple LinkedIn Playbook

Posted in: Advice and ideas- Nov 19, 2014 Comments Off

Recently I was interviewed (by email) alongside Mathew Tindale of LinkedIn by SecurePay on how to best leverage LinkedIn as a platform for commercial success. The answers quoted in the article came from a longer email interview I thought I would post here as a rough play book for LinkedIn success… “I think the first […]

Overcoming Two Common Blogging Roadblocks

Posted in: Advice and ideas- Oct 21, 2014 Comments Off

It is a common obstacle to a successful Social Media strategy that I encounter whenever I talk to clients and prospects. Bleeding out the expertise of a company’s thought leaders is the secret sauce to any successful content marketing strategy. What a company’s most experienced leaders know about their industry, and the advise they can […]

3 simple Social opportunities you are probably missing

Posted in: Advice and ideas- Aug 20, 2014 Comments Off

I’ve been trying to find time to write about this one simple aspect of Social Media that everyone (including me) could be doing much better. Then I saw this post by Jennifer Mattern. It is so wonderful when something has been burning a hole in your brain for months and then you find someone else […]

How Social Networks have become Anti-Social (and how your strategy must respond)

Posted in: Opinion- Aug 12, 2014 Comments Off

It was always going to be so as the exponential success of the big Social Networks led them towards the  pot of gold at the end of the rainbow: Wall Street. Since floating, the dynamics of the big Social Networks have changed as “The Street” impresses upon them the ever-insatiable appetite for profit and growth. […]

Design-Thinking Social Media

Posted in: Advice and ideas- Jul 03, 2014 Comments Off

Most organisations are still struggling to understand the benefit of Social Media and are stagnated in a Grail-like search for the ROI data point that will win the argument for ever. However, when you place the customer at the centre of your thinking, that search is over far quickly. I have been working on a […]

How Social can Signal a Sure-Thing

Posted in: Advice and ideas- May 16, 2014 Comments Off

Recently I posted a tweet about using hashtags to prospect for sales which led to an interesting discussion about Social Selling I thought was worth reflecting on. I often think that if you went back in time 20 years or so and told a sales executive that in the future they’d have the power to […]

The 4 Caveats of Automated Social Media

Posted in: Advice and ideas, Opinion- Apr 02, 2014 Comments Off

Social Media Automation is the new black as those engaged in Social Media begin to find elements of it too demanding, or those beginning their Social Media journey sensibly try and make it sustainable from the outset. It is quite understandable. To execute Social Media well requires commitment and time; and small teams or individuals […]

Put Your Social on the Wall!

Posted in: Advice and ideas- Mar 20, 2014 Comments Off

A primary problem clients and prospects I speak to have is moving Social from the tactical periphery to the strategic centre.  This might be a person looking to push a Social agenda within their department or team, or an entire department (usually marketing or PR) looking to increase engagement in Social across the wider business. […]

Handling Complaints on Social Media – A Post Mortem

Posted in: Advice and ideas- Feb 27, 2014 Comments Off

I’ve had a lot of cause for thought about how Social Media is used for Customer Service this week.  It has led me to some very useful conclusions about what best practice looks like and how to build a formula for successful complaint handling – which is, let’s face it, the “pointy” end of engaging […]

To Out-source or not to Out-source, that is the question…

Posted in: Opinion- Feb 18, 2014 Comments Off

“Whether ’tis Nobler in the mind to suffer/The Slings and Arrows of internal resource constraints/Or to take Arms against a Sea of troubles/And by outsourcing  Social Media, end them?” William Shakespeare, Hamlet It seems to be that the Social Media Industry is impaled on the horns of a dilemma: is it better to out-source Social […]