Three ways Social can save the Recruitment Industry

Posted in: Advice and ideas, Opinion- Oct 28, 2013 Comments Off

Extensive research indicates that – like every other aspect of business – the recruitment industry is amid a period of radical change as a result of the impact of Social Media.  Not only is Social Media already contributing a great deal to the recruitment process at present, but in time is likely to dominate, making […]

Five great tools for Sophisticated Content Capture

Posted in: Advice and ideas- Oct 22, 2013 Comments Off

Further to my post last week about “3 top tools for content curation“, there is a more sophisticated level of a content curation system that is important to understand.  It is worth taking the time to build out your content infrastructure toolset to really reap the rewards.  It not only brings tremendous efficiency and productivity […]

My Top 3 tools for Content Curation

Posted in: Advice and ideas- Oct 14, 2013 Comments Off

We all know that all of a sudden, “Content marketing” is the new black.  Marketers are – or certainly should be – busy crafting new skills, systems, processes and methodologies to re-craft what they do on the web from “here’s why we are so awesome” to “here’s some useful content to help you become more […]

Four Social benefits for listed companies

Posted in: Advice and ideas- Sep 30, 2013 Comments Off

Most people are familiar with the famous proposition that the Chinese word for Crisis – Weiji – also can mean Opportunity.  It turns out this is a fallacy.  Nevertheless, such esteemed speakers as JFK, Richard Nixon, Condoleezza Rice and Al Gore have all used this mechanism at some stage to make a valid point: that […]

Social Elections: Tweeting to the Converted

Posted in: Advice and ideas- Sep 09, 2013 Comments Off

Without being explicit about the specific candidate, I did offer my services during the recent election campaign and was able to leverage some of the Social lessons I learned from the Barack Obama campaigns to good effect. As I have already written about here, analysis from Todd Wheatland  and Blue State Digital’s Joe Rospars were […]

Social Media Policies: Because Loose Tweets Sink Fleets!

Posted in: Advice and ideas- Aug 29, 2013 Comments Off

ABC Radio’s Law Report (@LawReportRN) with Damien (@damien_carrick) Carrick this week was a fascinating examination of the implications of Social Media on the already delicate relationship between employer and employee.  With expert guests from law firms Herbert Smith Freehills and Slater Gordon, the 25 minute show examines the legal and HR ramifications of four cases where employees had […]

Three Key Steps to Securing your Personal Brand Online

Posted in: Advice and ideas- Aug 13, 2013 Comments Off

Lately I have been doing some network development work for a client and so as a result have spent a lot of time searching for a targeted list of senior executives.  It has jumped out at me how many senior business people simply aren’t attending to their online and Social brand.  For those at the […]

Five ways SMBs can use Blogging to level the playing field

Posted in: Advice and ideas- Aug 01, 2013 Comments Off

“Blogging gives small business global reach at extremely low cost.”  So said the Godfathers of the Blog, Shel @shelisrael Israel and Robert @scobleizer Scoble, in their 2006 Blogging Bible, Naked Conversations (pictured).  Although seemingly an ancient text now in the fast moving world of Social Media, the plethora of truisms throughout this book (still in […]

Social: The Plan and the Review…not just the Do

Posted in: Advice and ideas- Jul 24, 2013 Comments Off

Five very useful resources around Social media strategy and measurement have come across my desk this last week that I thought they were worth collecting.  But perhaps at the pointiest end was the comment in an article by Brian (@brianSolis) Solis: “Social media has a problem and it needs to be addressed now.”  I found […]

How Marketing is wasting the Social Opportunity

Posted in: Advice and ideas, Opinion- Jul 09, 2013 Comments Off

There is something very wrong with the way the Corporate sector has sought to grasp the opportunity of Social Media.  This week I’ve seen a lot of evidence that a significant shift needs to be made towards managing Social Media’s potential much better.  Controversially, central to that might be wresting some control of it away […]