How Social Networks have become Anti-Social (and how your strategy must respond)

Posted in: Opinion- Aug 12, 2014 Comments Off

It was always going to be so as the exponential success of the big Social Networks led them towards the  pot of gold at the end of the rainbow: Wall Street. Since floating, the dynamics of the big Social Networks have changed as “The Street” impresses upon them the ever-insatiable appetite for profit and growth. […]

The 4 Caveats of Automated Social Media

Posted in: Advice and ideas, Opinion- Apr 02, 2014 Comments Off

Social Media Automation is the new black as those engaged in Social Media begin to find elements of it too demanding, or those beginning their Social Media journey sensibly try and make it sustainable from the outset. It is quite understandable. To execute Social Media well requires commitment and time; and small teams or individuals […]

To Out-source or not to Out-source, that is the question…

Posted in: Opinion- Feb 18, 2014 Comments Off

“Whether ’tis Nobler in the mind to suffer/The Slings and Arrows of internal resource constraints/Or to take Arms against a Sea of troubles/And by outsourcing  Social Media, end them?” William Shakespeare, Hamlet It seems to be that the Social Media Industry is impaled on the horns of a dilemma: is it better to out-source Social […]

Make 2014 the Year of Engagement

Posted in: Opinion- Jan 02, 2014 Comments Off

“Look at Facebook not as a platform to force  [marketing] messages onto consumers, but a way to cultivate relationships.” Ashley Coombe, All Inclusive Marketing While the quote itself – in an article by Kelly (@KellyhClay) Clay on Forbes – pertains specifically to Facebook and considers what Social Media Managers need to think about in 2014, I […]

Has the Social-Business Vision “Failed”?

Posted in: Opinion- Nov 18, 2013 Comments Off

It is a confronting accusation posed in a powerful Medium Post over the weekend by Addvocate Founder and CEO Marcus (@marcusnelson) Nelson – The Next Social Imperative: “Failed promise. Failed mission. #Fail.”.  It is one I felt I had to respond to as it does go right to the heart of what is wrong with […]

Three ways Social can save the Recruitment Industry

Posted in: Advice and ideas, Opinion- Oct 28, 2013 Comments Off

Extensive research indicates that – like every other aspect of business – the recruitment industry is amid a period of radical change as a result of the impact of Social Media.  Not only is Social Media already contributing a great deal to the recruitment process at present, but in time is likely to dominate, making […]

How Marketing is wasting the Social Opportunity

Posted in: Advice and ideas, Opinion- Jul 09, 2013 Comments Off

There is something very wrong with the way the Corporate sector has sought to grasp the opportunity of Social Media.  This week I’ve seen a lot of evidence that a significant shift needs to be made towards managing Social Media’s potential much better.  Controversially, central to that might be wresting some control of it away […]

Twenty Years on: The Web Links Words not Pages

Posted in: Opinion- May 02, 2013 Comments Off

You have to have been hiding under a rock to miss that CERN – the organisation behind the first web site – have this week re-launched that original Web site to celebrate its 20th anniversary.  It’s terribly hard to believe that the World Wide Web is no longer a teenager and is a full twenty […]

Don’t hang up on the Social Phone!

Posted in: Opinion- Mar 03, 2013 Comments Off

The Cloud is a godsend for a small business or lone operator like myself.  No end of mission-critical applications in The Cloud support my work with ever-up internet services and intuitive iOS apps available for the iPad and iPhone.  Google Drive has become essential very quickly and very nicely for free replacing the need for […]

Social Themes Trending in 2013

Posted in: Opinion- Feb 11, 2013 Comments Off

One week back on deck after a long break in India and its very clear 2013 is well under way now, and I’m busy getting my brain around what 2013 holds in store for Social.  There have been a lot of “Social trends for 2013″ type articles and posts, but one that proved more thought […]