Customer Service: A question of a Chicken or the Eggs?

Posted in: Opinion, Uncategorized- Jan 03, 2013 Comments Off

Commercially speaking India is a fascinating experience. But it can be a confronting place to be for a marketeer. Ordinarily, on a day to day basis, consumers filter out a lot of the hype in product and service marketing and, knowing this, marketeers are slack on holding themselves to account on the veracity of their […]

#Funnel12: Fighting the Social Media Fight

Posted in: Opinion- Nov 23, 2012 2 Comments

I found time to get along to the Funnel12 this week – a b2b Marketeers conference at the Australian Technology Park (run by National Media and eConsultancy - and sponsored by Silverpop).  I was mainly interesting in hearing my Brand Engagement mentor Nathan Freitas (@natespeak) who had flown in from San Francisco specially  to share his […]

PRESS: Should you let your staff Tweet?

Posted in: Latest News, Opinion- Nov 16, 2012 2 Comments

In a repeat of my interview with @trevclarke last month, Artechulate has been quoted in the Sydney Morning Herald again – this time on the topic of how companies and organisations should manage their staff’s use of Twitter.  Just as before, only a few comments were taken from a much longer email interview – and […]

Six Ways Brands Can Build Trust Using Social Media

Posted in: Opinion- Nov 02, 2012 Comments Off

[Originally posted on the Down Under Blog.] Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships. Stephen R. Covey The construction of a brand is to construct an idea that customers can trust.  How do you do that?  Well its worth reading […]

CEOs should Tweet from the Top…

Posted in: Advice and ideas, Opinion- Oct 27, 2012 Comments Off

[Originally posted at the Salesforce Down Under Blog] “Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.” These aren’t the words of someone with a vested interest in Social Media.  These are the words of someone who knows: […]

Five key lessons for engaging customers on Twitter

Posted in: Advice and ideas, Opinion- Oct 22, 2012 Comments Off

My website has been something of a train wreck for the last month, beginning with its hacking by what appear to be religiously inspired hackers keen to make a point around the #muslimrage topic.  Many said that running your own business was a challenge, but this certainly wasn’t something I was prepared for! However, it […]

Social SEO Killed The Internet Marketing Star

Posted in: Advice and ideas, Opinion- Oct 19, 2012 Comments Off

[Originally posted on the Salesforce Down Under Blog] Who’d be a Marketeer these days?  No sooner do you develop new skills that a medium dies and you’ve got to shift your skill set again!  First Newspapers, then TV, now Email.  Customers are forever changing the way they like to consume information from brands and it […]

Why I quit traditional PR

Posted in: Opinion- Sep 10, 2012 2 Comments

Late last year I was asked to give a lecture to a UTS (University of Technology, Sydney) Communications class about social media.  Thinking of these students embarking on their PR careers, I took pause to reflect on my near-two decades PR career so far.  It was a very interesting, albeit humbling, process.  (See the slides […]

Social: Engage or die

Posted in: Advice and ideas, Opinion- Aug 22, 2012 Comments Off

[Re-posted from The Social Enterprise (Down Under) Blog] Brian Solis of The Altimeter Group has long been a strong proponent of social media and is well known for some of his books such as “Putting the Public back in Public Relations“, “The End of Business as Usual” and “Engage“. To gain a better understanding of the […]

Social – the penny is dropping…

Posted in: Opinion- Jul 22, 2012 Comments Off

[Re-posted from The Social Enterprise (Down Under) Blog] Interesting new research from Optus confirms that for those still wondering whether social might be important or not – the verdict is in: it already is! As blogger, journalist and broadcaster @Stilgherrian puts it in today’s Technology Spectator:“Australian businesses have passed the tipping point. Using social media [is]…no longer ‘will-we won’t-we’ discussion. The […]