The Difference Between Content Marketing and Marketing Content

Posted in: Advice and ideas- Apr 02, 2013 Comments Off

Did you know that 57 per cent of the buying process is now complete before the buyer engages the vendor¬†in the process. ¬†That’s almost two thirds over. That rather arresting statistic is from an important study commissioned by Google and conducted and written up by CEB – a “Member-based Advisory Service” – entitled the “The […]

Social: Engage or die

Posted in: Advice and ideas, Opinion- Aug 22, 2012 Comments Off

[Re-posted from The Social Enterprise (Down Under) Blog] Brian Solis of The Altimeter Group has long been a strong proponent of social media and is well known for some of his books such as “Putting the Public back in Public Relations“, “The End of Business as Usual” and “Engage“. To gain a better understanding of the […]