Overcoming Two Common Blogging Roadblocks

Posted in: Advice and ideas- Oct 21, 2014 Comments Off

It is a common obstacle to a successful Social Media strategy that I encounter whenever I talk to clients and prospects. Bleeding out the expertise of a company’s thought leaders is the secret sauce to any successful content marketing strategy. What a company’s most experienced leaders know about their industry, and the advise they can […]

How Social Networks have become Anti-Social (and how your strategy must respond)

Posted in: Opinion- Aug 12, 2014 Comments Off

It was always going to be so as the exponential success of the big Social Networks led them towards the  pot of gold at the end of the rainbow: Wall Street. Since floating, the dynamics of the big Social Networks have changed as “The Street” impresses upon them the ever-insatiable appetite for profit and growth. […]

Three Vs of Social Media Quality Control

Posted in: Advice and ideas- Jan 17, 2014 Comments Off

Content curation is mission critical to any effective Social Media strategy and the more streamlined and sophisticated you can be about systemising it, the less time it will take as a process.  I’ve written before about effective tools for this – in both curation and capture of good content.  But the way that you hone […]

My Top 3 tools for Content Curation

Posted in: Advice and ideas- Oct 14, 2013 Comments Off

We all know that all of a sudden, “Content marketing” is the new black.  Marketers are – or certainly should be – busy crafting new skills, systems, processes and methodologies to re-craft what they do on the web from “here’s why we are so awesome” to “here’s some useful content to help you become more […]