3 simple Social opportunities you are probably missing

Posted in: Advice and ideas- Aug 20, 2014 Comments Off

I’ve been trying to find time to write about this one simple aspect of Social Media that everyone (including me) could be doing much better. Then I saw this post by Jennifer Mattern. It is so wonderful when something has been burning a hole in your brain for months and then you find someone else […]

Three Vs of Social Media Quality Control

Posted in: Advice and ideas- Jan 17, 2014 Comments Off

Content curation is mission critical to any effective Social Media strategy and the more streamlined and sophisticated you can be about systemising it, the less time it will take as a process.  I’ve written before about effective tools for this – in both curation and capture of good content.  But the way that you hone […]

Five great tools for Sophisticated Content Capture

Posted in: Advice and ideas- Oct 22, 2013 Comments Off

Further to my post last week about “3 top tools for content curation“, there is a more sophisticated level of a content curation system that is important to understand.  It is worth taking the time to build out your content infrastructure toolset to really reap the rewards.  It not only brings tremendous efficiency and productivity […]

My Top 3 tools for Content Curation

Posted in: Advice and ideas- Oct 14, 2013 Comments Off

We all know that all of a sudden, “Content marketing” is the new black.  Marketers are – or certainly should be – busy crafting new skills, systems, processes and methodologies to re-craft what they do on the web from “here’s why we are so awesome” to “here’s some useful content to help you become more […]

Blog Posts: The Long and The Short of It

Posted in: Advice and ideas- Apr 29, 2013 Comments Off

In business you must always be careful to guard against “Sacred Cows“.  I was reminded of this again quite recently in a lively discussion with a client.  I have a couple of Sacred Cows I try to avoid being enslaved by.  One is: “Facebook is not for B-to-B”.  Another is: “Brands should not outsource Social Engagement”. […]

The Difference Between Content Marketing and Marketing Content

Posted in: Advice and ideas- Apr 02, 2013 Comments Off

Did you know that 57 per cent of the buying process is now complete before the buyer engages the vendor in the process.  That’s almost two thirds over. That rather arresting statistic is from an important study commissioned by Google and conducted and written up by CEB – a “Member-based Advisory Service” – entitled the “The […]

Building your Profile and Network using “Affinity Content”

Posted in: Advice and ideas- Mar 18, 2013 Comments Off

When I first started using Twitter, back in January 2008, I hit the same roadblock everyone does:  “What do I say?” In fact, some people never get past that moment and become simply consumers of Social content rather than contributors to it.  These users have become derogatively known as “lurkers”.  But that rather short-sighted opinion […]

Social SEO Killed The Internet Marketing Star

Posted in: Advice and ideas, Opinion- Oct 19, 2012 Comments Off

[Originally posted on the Salesforce Down Under Blog] Who’d be a Marketeer these days?  No sooner do you develop new skills that a medium dies and you’ve got to shift your skill set again!  First Newspapers, then TV, now Email.  Customers are forever changing the way they like to consume information from brands and it […]