Social: Engage or die

Posted in: Advice and ideas, Opinion- Aug 22, 2012 Comments Off

[Re-posted from The Social Enterprise (Down Under) Blog] Brian Solis of The Altimeter Group has long been a strong proponent of social media and is well known for some of his books such as “Putting the Public back in Public Relations“, “The End of Business as Usual” and “Engage“. To gain a better understanding of the […]

What to do when Social goes wrong?

Posted in: Advice and ideas- Jul 31, 2012 Comments Off

[First posted on the Social Enterprise (Down Under) Blog.] Everyone can think of an example where a company or organisation has been “flamed” on Facebook or Twitter – and recently in Australia there seems to have been a spate of them. ┬áSo we thought it might be helpful to provide some advice and tips on […]

Getting into the Feedback loop…

Posted in: Opinion- Jun 06, 2012 Comments Off

  [Re-posted from The Social Enterprise (Down Under) Blog] A visit to a much-talked-about restaurant this weekend provided a very helpful analogy for The Social Enterprise I thought was worth sharing.  It hammered home that maxim that listening is half the battle won when it comes to delighting your customers.  The challenge is being able […]