How Social Networks have become Anti-Social (and how your strategy must respond)

Posted in: Opinion- Aug 12, 2014 Comments Off

It was always going to be so as the exponential success of the big Social Networks led them towards the  pot of gold at the end of the rainbow: Wall Street. Since floating, the dynamics of the big Social Networks have changed as “The Street” impresses upon them the ever-insatiable appetite for profit and growth. […]

Social Networking: When Loose Ties Draw Tighter

Posted in: Advice and ideas- Feb 13, 2013 Comments Off

Early on in my learning about Social Media I came across the concept of “The Loose Tie Network” and it has defined my understanding of Social Networking ever since (first explained to me by Kate @kcarruthers Carruthers  and Stephen @trib Collins .)  The simple idea is that the tenuous acquaintance afforded by Social Networks like LinkedIn and Network; […]

Social Themes Trending in 2013

Posted in: Opinion- Feb 11, 2013 Comments Off

One week back on deck after a long break in India and its very clear 2013 is well under way now, and I’m busy getting my brain around what 2013 holds in store for Social.  There have been a lot of “Social trends for 2013″ type articles and posts, but one that proved more thought […]

Social: instant global distribution network – just add Twitter

Posted in: Opinion- Jul 05, 2012 Comments Off

Almost every week now, there’s a new benchmark set in the innovative use of Social Media which keeps stretching your horizon of where the limits of this new technology are. Another one took place this week. If you’re not a Blur fan you would have missed this but it’s a powerful example of the way […]