Klout: What is it and how does it work?

Posted in: Advice and ideas- Jun 27, 2013 Comments Off

Have you got “Klout”?  Do you even know?  I think I’ve learnt some things about Klout in recent weeks and months and so thought I would share them here.  However, as with any algorithm-driven machine, we can only guess while the Klout people tweak and change the mathematics to keep us guessing.  Because fundamental to the […]

Five steps to cultivating your ‘Amplification Cohort’

Posted in: Uncategorized- Sep 17, 2012 Comments Off

I talk to clients about a blog post “boiling up” and I had an instant boil-up when I saw this chart on @AdamVincenzeni’s blog the other day.  It’s a great chart that illustrates a number of key dynamics about social content sharing very well.  It represents well that cycle where a piece of content is […]