A Simple LinkedIn Playbook

Posted in: Advice and ideas- Nov 19, 2014 Comments Off

Recently I was interviewed (by email) alongside Mathew Tindale of LinkedIn by SecurePay on how to best leverage LinkedIn as a platform for commercial success. The answers quoted in the article came from a longer email interview I thought I would post here as a rough play book for LinkedIn success… “I think the first […]

How Social Networks have become Anti-Social (and how your strategy must respond)

Posted in: Opinion- Aug 12, 2014 Comments Off

It was always going to be so as the exponential success of the big Social Networks led them towards the  pot of gold at the end of the rainbow: Wall Street. Since floating, the dynamics of the big Social Networks have changed as “The Street” impresses upon them the ever-insatiable appetite for profit and growth. […]

Social Networking: When Loose Ties Draw Tighter

Posted in: Advice and ideas- Feb 13, 2013 Comments Off

Early on in my learning about Social Media I came across the concept of “The Loose Tie Network” and it has defined my understanding of Social Networking ever since (first explained to me by Kate @kcarruthers Carruthers  and Stephen @trib Collins .)  The simple idea is that the tenuous acquaintance afforded by Social Networks like LinkedIn and Network; […]