Has the Social-Business Vision “Failed”?

Posted in: Opinion- Nov 18, 2013 Comments Off

It is a confronting accusation posed in a powerful Medium Post over the weekend by Addvocate Founder and CEO Marcus (@marcusnelson) Nelson – The Next Social Imperative: “Failed promise. Failed mission. #Fail.”.  It is one I felt I had to respond to as it does go right to the heart of what is wrong with […]

CEOs should Tweet from the Top…

Posted in: Advice and ideas, Opinion- Oct 27, 2012 Comments Off

[Originally posted at the Salesforce Down Under Blog] “Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.” These aren’t the words of someone with a vested interest in Social Media.  These are the words of someone who knows: […]