My Top 3 tools for Content Curation

Posted in: Advice and ideas- Oct 14, 2013 Comments Off

We all know that all of a sudden, “Content marketing” is the new black.  Marketers are – or certainly should be – busy crafting new skills, systems, processes and methodologies to re-craft what they do on the web from “here’s why we are so awesome” to “here’s some useful content to help you become more […]

How Marketing is wasting the Social Opportunity

Posted in: Advice and ideas, Opinion- Jul 09, 2013 Comments Off

There is something very wrong with the way the Corporate sector has sought to grasp the opportunity of Social Media.  This week I’ve seen a lot of evidence that a significant shift needs to be made towards managing Social Media’s potential much better.  Controversially, central to that might be wresting some control of it away […]

The Difference Between Content Marketing and Marketing Content

Posted in: Advice and ideas- Apr 02, 2013 Comments Off

Did you know that 57 per cent of the buying process is now complete before the buyer engages the vendor in the process.  That’s almost two thirds over. That rather arresting statistic is from an important study commissioned by Google and conducted and written up by CEB – a “Member-based Advisory Service” – entitled the “The […]

Social Themes Trending in 2013

Posted in: Opinion- Feb 11, 2013 Comments Off

One week back on deck after a long break in India and its very clear 2013 is well under way now, and I’m busy getting my brain around what 2013 holds in store for Social.  There have been a lot of “Social trends for 2013″ type articles and posts, but one that proved more thought […]