How Marketing is wasting the Social Opportunity

Posted in: Advice and ideas, Opinion- Jul 09, 2013 Comments Off

There is something very wrong with the way the Corporate sector has sought to grasp the opportunity of Social Media.  This week I’ve seen a lot of evidence that a significant shift needs to be made towards managing Social Media’s potential much better.  Controversially, central to that might be wresting some control of it away […]

Why I quit traditional PR

Posted in: Opinion- Sep 10, 2012 2 Comments

Late last year I was asked to give a lecture to a UTS (University of Technology, Sydney) Communications class about social media.  Thinking of these students embarking on their PR careers, I took pause to reflect on my near-two decades PR career so far.  It was a very interesting, albeit humbling, process.  (See the slides […]