Three Vs of Social Media Quality Control

Posted in: Advice and ideas- Jan 17, 2014 Comments Off

Content curation is mission critical to any effective Social Media strategy and the more streamlined and sophisticated you can be about systemising it, the less time it will take as a process.  I’ve written before about effective tools for this – in both curation and capture of good content.  But the way that you hone […]

Social: The Plan and the Review…not just the Do

Posted in: Advice and ideas- Jul 24, 2013 Comments Off

Five very useful resources around Social media strategy and measurement have come across my desk this last week that I thought they were worth collecting.  But perhaps at the pointiest end was the comment in an article by Brian (@brianSolis) Solis: “Social media has a problem and it needs to be addressed now.”  I found […]

How Marketing is wasting the Social Opportunity

Posted in: Advice and ideas, Opinion- Jul 09, 2013 Comments Off

There is something very wrong with the way the Corporate sector has sought to grasp the opportunity of Social Media.  This week I’ve seen a lot of evidence that a significant shift needs to be made towards managing Social Media’s potential much better.  Controversially, central to that might be wresting some control of it away […]

Social Marketing: Making it Count

Posted in: Advice and ideas- Jul 04, 2013 Comments Off

I was asked to write a guest post submission for the @BadRhinoInc Blog.  Bad Rhino is a A community of Social media professionals and enthusiasts sharing ideas about all things Social.  I chose an important topic to cover.  Important because – as I start the post – the most common question today about Social is about how to […]

Social – the penny is dropping…

Posted in: Opinion- Jul 22, 2012 Comments Off

[Re-posted from The Social Enterprise (Down Under) Blog] Interesting new research from Optus confirms that for those still wondering whether social might be important or not – the verdict is in: it already is! As blogger, journalist and broadcaster @Stilgherrian puts it in today’s Technology Spectator:“Australian businesses have passed the tipping point. Using social media [is]…no longer ‘will-we won’t-we’ discussion. The […]