Put Your Social on the Wall!

Posted in: Advice and ideas- Mar 20, 2014 Comments Off

A primary problem clients and prospects I speak to have is moving Social from the tactical periphery to the strategic centre.  This might be a person looking to push a Social agenda within their department or team, or an entire department (usually marketing or PR) looking to increase engagement in Social across the wider business. […]

Four Social benefits for listed companies

Posted in: Advice and ideas- Sep 30, 2013 Comments Off

Most people are familiar with the famous proposition that the Chinese word for Crisis – Weiji – also can mean Opportunity.  It turns out this is a fallacy.  Nevertheless, such esteemed speakers as JFK, Richard Nixon, Condoleezza Rice and Al Gore have all used this mechanism at some stage to make a valid point: that […]